IMMERSION. RESEARCH. STRATEGY.
We listen, we learn, we ask questions, we research and we propose solutions. We believe that a thorough understanding of your marketplace, competition, audience and competitors should act as a ‘cornerstone’ for an effective marketing or campaign strategy, enabling us to identify the ‘sweet spot’ or ‘gap in the market’ to target.
Let us immerse ourselves in your market. Through thorough competitive research, social listening and analysis, audience identification and segmentation and the analysis of market trends, facts and figures, we will identify whether there is a gap in the market into which you should jump and how to position your new business. This may define the look and feel of your new brand or which businesses/consumers to target first. We will then build a strategy and launch architecture outlining which marcomms need to be created, who they are targeting and how we will reach them.
Have you hit a brick wall? (metaphorically speaking?)
If you need us to help you through a busy patch or troubleshoot a marketing problem, we’re used to jumping in at the deep end. If you have a campaign deadline or an event coming up and need direction, inspiration, creative ideas or help with your social media strategy, we would love to hear from you.